This year’s Advertising Week is jam packed with informative and fun events. Beginning Monday, September 25 and finishing on the following Friday, the activities include breakfasts and receptions, workshops and panels, boot camps, an array of networking opportunities.
On July 1, 1941 before the broadcast of a baseball game between the Brooklyn Dodgers and the Philadelphia Phillies (Go Phils!) Bulova watches ran the first official, paid television advertisement in the U.S. (they paid between $4.00 and $9.00, reports vary), and advertising experienced a paradigm shift as screens became the most important media format. In 1994 the new web magazine Hotwired ran what is generally regarded as the first “banner” ad for AT&T, and the screen landscape shifted.
Marketers are bullish on augmented reality, with both Apple and Google embracing it.
Lowe’s, Ikea and Cambria are a few brands already toying with their own apps.
Brands expect AR to take off because it has a lower barrier to entry and can be scaled easily.
Marketers say they need a better way to explain what they do.
That sentiment may seem alarmist, but it echoed across the two panels that opened this year’s Advertising Week in New York with a deceptively simple question: What is advertising, and how do we define the agencies that make it?
Paul Silver, Media iQ, chief operating officer, maintains that media planning tools are not fit for purpose in a digital age. Here he outlines how three key principles necessary to successful evolution in an era increasingly defined by: data management; processing; and activation.
Compressing all of artificial intelligence (AI) into 10 “moments to remember” isn’t easy. With hundreds of research labs and thousands of computer scientists, compiling a list of every landmark achievement would be, well, a job for a smart algorithm to handle.
New technology doesn’t arrive in a neatly packaged bundle like a gift under the tree on Christmas morning. It comes in fits and starts, in huge leaps followed by sideways steps; an incremental improvement here, a seismic shift there. So it is with artificial intelligence, a technology that has been threatening to disrupt the way businesses approach marketing for years.
“A demand-side platform (DSP) is a system that allows buyers of digital advertising inventory to manage multiple ad exchange and data exchange accounts through one interface. Real-time bidding for displaying online ads takes place within the ad exchanges, and by utilising a DSP, marketers can manage their bids for the banners and the pricing for … Continued
“How do ad exchanges work, and do they differ from ad networks or supply-side platforms? Billions of dollars are transacted on digital ad exchanges annually. Ad exchanges make it possible for advertisers, agencies and ad networks (You can read more about ad networks here) to buy digital ads across a number of publisher sites in … Continued
“Demand-Side Platforms (DSPs) are used by digital advertising buyers — advertisers, agencies, ad networks — to help them manage programmatic ad buying across ad exchanges. In this installment of Marketing Land’s MarTech Landscape Series, we explain what DSPs are and why ad buyers use them.” Martech Landscape: What is a demand-side platform (DSP)?