“Last week, I stood onstage at Mobile World Congress and gave my take on the current state of programmatic advertising. Despite rapid growth, programmatic’s current report-card is decidedly mixed. On the one hand, our industry has delivered well on its pledge to bring scale and efficiency to digital marketing. But in other ways, programmatic still … Continued
The Internet (capital I) is now the internet (small i). It’s more than a question of semantics or grammar. The programmatic Internet of 2006 was largely static and one-dimensional; it was built for the world of standardised web pages and early email tools. AppNexus CEO Brian O’Kelley on the rise of ‘programmable marketing’
Worlds apart from my cosy co-working space in Dumbo, I headed uptown near Grand Central Station to the New York office of PHD. As a global media agency, I was set to pose my hypothesis to Vice President and Group Account Director Briony McCarthy, and to gather an agency perspective on my follies in startup … Continued
“The media agency’s business model is broken. This predicament has been the talk of the agency sector since the beginning of the year. The debate has also been fuelled by the brutal analysis of former Mediacom CEO Jon Mandel.” https://medium.com/still-day-one/in-an-era-of-programmatic-what-should-media-agencies-do-next-ba2d0bd8270f#.ra6yi9so8
WPP appoints Robin Dargue as group CIO to lead IT transformation Advertising giant deepens drive into data analytics. Global advertising agency WPP has appointed Robin Dargue as its group CIO, a newly created role. David Nicoll, who has been with WPP since June 1994 and became the company’s parent company CIO in June 1999, will … Continued
The attached video was produced by the Founding-CEO of Smart Media Technologies, Attila Vamos, who pursues his executive MBA at MIT Sloan. His declared mission is to support and encourage the development of entrepreneurial ecosystems in Eastern Europe, especially in his home country, Hungary.
Why You Should Put Yourself Out There and Try New Products In 2006 I started using Facebook and most of my friends & colleagues thought I was strange. They thought it was like MySpace and why did I need a MySpace page? In 2007 I started using Twitter and most of my friends & colleagues … Continued
For 2016, we’ve rounded up the top ad tech experts, executives, marketers, and publishers in the advertising industry to give us their thoughts about the current news and concerns in their field. For our first installment, we’re honored to have Richard Iwanik-Marques, Vice President of Marketing for Revcontent, answer our questions about the current ad … Continued
A Magyar Reklámszövetség társzövetségeivel együtt az Evolution 2016 konferencián ismertette a 2015-ös reklámköltési adatokat. Kiderült: élénkül a piac. – See more at: http://www.digitalhungary.hu/e-volution/Evolution-2016-novekedett-a-reklamkoltes-elenkul-a-piac/2596/#sthash.Z3ZY0l1t.dpuf
Ad tech’s technically dense language is propelled by disruptive algorithms and technology that attracted a lot of investor money very fast. In the boom, ad-tech black-box solutions with business models like SaaS or platform licenses were launched at a staggering rate, bringing along with them a confusing landscape exacerbated by confused language.