Smart Media

In an era of programmatic, what should media agencies do next?

“The media agency’s business model is broken. This predicament has been the talk of the agency sector since the beginning of the year. The debate has also been fuelled by the brutal analysis of former Mediacom CEO Jon Mandel.”
https://medium.com/still-day-one/in-an-era-of-programmatic-what-should-media-agencies-do-next-ba2d0bd8270f#.ra6yi9so8